Niko Na Haki
This is an advocacy and awareness creation program where ASK engages in various activities that advocate for Person with Albinism’ rights and welfare.
Due to ignorance, stigma and discrimination, Person with Albinism suffer from exclusion and depravity.
The Program therefore uses tools such as human rights-based approach, arts, community engagement activities as well as Information, Education and Communication (IEC) materials in order to achieve its objectives. ASK seeks to disseminate factual and verifiable information in various forms in order to appeal to the masses through redefinition of how the society views Person with Albinism. Under this program area, ASK engages in the following awareness creation activities:
International Albinism Awareness Day
International Albinism Awareness Day (IAAD) is a globally celebrated day dedicated to creating awareness, educating the masses, promoting inclusion and protection of the rights of Person with Albinism. In 2015, The United Nations (UN) proclaimed the 13th day of June every year, as the dedicated day to mark International Albinism Awareness Day. Kenya played a key role in having this day promulgated by the UN itself.
Previously, Kenya in conjunction with Tanzania used to celebrate the National Albinism Day on 4th May to commemorate the ritual killings of Person with Albinism in the African region. ASK played a critical role in organizing the first celebrations in 2015 and subsequent ones. The celebrations entail a detailed media campaign through social media, radio, TVs, newspapers and Information, Education and Communication (IEC) materials, Albinism awareness-build up activities, culminating into a national celebration rally at a chosen county. Person with Albinism and their families are facilitated to attend. The event is usually beamed live on national television.
Mr. and Miss Albinism Beauty Pageantry
This is a self-definition project that uses beauty to refocus the negative perceptions around the skin of Person with Albinism. Having started in Kenya in 21st November 2016, the initiative has since been adopted by more than ten (10) countries in Africa as means of creative advocacy to the members of the public. In 2018, the first ever Mr. and Miss Albinism East Africa edition was conducted in Nairobi. The next platform shall be the Mr. & Miss Albinism Africa contest, before doing a global event.
Niko Na Haki Awareness Creation Campaigns
ASK regularly conducts cross-county Awareness Creation Campaigns across the Republic of Kenya. Under the program, ASK meets local leaders, church elders and members of the public from across the region.
The awareness campaigns are all about sensitizing members of the public on matters Albinism. Hundreds of participants usually turn up for the awareness campaigns. Members of the public also get chances to ask questions, at a given forum, in order for them to understand Albinism as a means of combating stigma and discrimination in society, especially at the grassroots levels. ASK also seeks to increase the political participation of Person with Albinism in mainstream political parties and governance, including monitoring of how public funds are being utilized to ensure transparency, accountability and value for money.