The Albinism Festival
ASK plans to host and establish the first ever festival on Albinism in Africa as a flagship program. It is an awareness creation strategy which showcases potential and beauty through modeling (beauty pageant on Albinism by participants with Albinism drawn from countries across Africa).
Film and documentaries that positively portray the image of Persons with Albinism will be aired during the festival. Further, there will be a series of public lectures, books and publications on Albinism to help promote literature on the subject matter. There shall also be sporting activities intended to show different talents that Persons with Albinism have. The aim of this is to establish stand-alone sporting disciplines in the Paralympics and increase the participation of PWAs in mainstream sports. The Festival will climax with the crowning of Mr. and Miss Albinism Africa.
The first ever Mr. and Miss Albinism Kenya was held in 2016, where participants with Albinism across Kenya took part in a beauty pageantry. The event achieved a major milestone in terms of raising awareness, by attracting nationwide attention. This opportunity was then utilized to inform members of the public, through media and other platforms, on Albinism acceptance and inclusion. Project follow-ups and other related activities then ensued. The project later expanded to Mr. and Miss Albinism East Africa 2018.
In 2018, ASK in collaboration with other partners and sponsors rolled out the first ever Mr. and Miss Albinism East Africa, where participants with Albinism from Kenya, Uganda and Tanzania took part in the regional pageant. This event attracted wide local, regional and international attention and coverage, which was utilized in raising awareness and consciousness on Albinism at all the highlighted levels.
Post-event impact reports clearly indicate the substantive impacts that this regional pageant was able to stimulate on Albinism awareness, within and outside the East African region. The participants not only developed self-esteem and confidence, but also got exposed to various new opportunities and adventures, courtesy of the event. ASK therefore seeks to extend this to a fully-fledged Albinism festival to showcase potential and talent of PWAs in society.